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Social Norms

Changing harmful norms, promoting positive ones

Social Norm

Violence Is Not a Private Family Matter

Many people believe that what happens inside a home should stay there. This silence allows violence against women and children to continue. Ending violence is everyone’s business.

What many people believe

In many communities, violence between spouses or against children is seen as a private family matter. Neighbours, relatives and even leaders may feel that it is not their place to intervene. Survivors are often told to “be patient” or to keep quiet to protect the family’s name.

Why this norm is harmful

When violence is hidden, it continues and often gets worse. Survivors are left without protection, support or justice, and children who grow up seeing violence may learn to accept it as normal. Silence protects the person who causes harm, not the family.

The norm we promote

Violence is never acceptable, and protecting women and children is everyone’s responsibility. Communities that speak out, support survivors and report violence send a clear message that abuse will not be tolerated.

How BAKAID works on this

  • Working with Muslim and Christian leaders to speak against violence in their sermons and community meetings.
  • Supporting Malezi Chanya groups and community volunteers to talk with families about violence-free homes.
  • Connecting communities with the Police Community Policing Desk, Social Welfare and Community Development Officers so that cases can be reported and followed up.
  • Holding community dialogues where women, men and leaders can discuss violence openly and agree on action.

What you can do

Listen to and believe people who tell you about violence. Encourage them to seek help, and report cases to the Police Gender and Children’s Desk, a Social Welfare Officer or the national child helpline 116.

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